


Pure sustainability
Eco-Luxe
Made from premium anodised aluminum.
Powdered deo, just add water and mix.
Only natural ingredients.
100% plastic free refills
Lowers transport emissions by 94%
Clean the oceans with your daily routine. (scroll down to read more)

Pure class
Build your starter kit
Choose your favourite case colour.
Choose one refill scent.
Add a travel bag.
Save £18

Pure elegance
Subscribe and save
Get 25% off refills + free worldwide shipping
Each refill lasts 2 months.
Choose between 3 refills every 6 months or 6 refills once a year.
Premium quality deo at affordable prices. Just £3.35/month.
Pause, swap, skip, or cancel anytime.

HOW IT WORKS
Step 1: To refill, unscrew the cap and add the natural powdered deodorant
Step 2: Add 45ml of water
Step 3: Close the cap and shake
DESIGNED TO BE SHOWN NOT HIDDEN.
SHOP CASES
A refillable deo that brings luxury, sustainability, and goodness to the mundane world of deodorants.
Elegantly sculpted from premium anodized aluminum.
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4.8Rated 4.8 out of 5 stars295 Reviews
STOCKHOLM BLACK
4.8Rated 4.8 out of 5 stars295 ReviewsSTOCKHOLM BLACK
Regular price €79.00Sale price €79.00 Regular priceUnit price / per -
4.8Rated 4.8 out of 5 stars295 Reviews
COPENHAGEN SILVER
4.8Rated 4.8 out of 5 stars295 ReviewsCOPENHAGEN SILVER
Regular price €79.00Sale price €79.00 Regular priceUnit price / per
- NO ANIMAL TESTING
- PLASTIC FREE PACKAGING
- NO PARABENS
- NO ALUMINIUM
- PLANT BASED
- NATURAL INGREDIENTS
- NO ANIMAL TESTING
- PLASTIC FREE PACKAGING
- NO PARABENS
- NO ALUMINIUM
- PLANT BASED
- NATURAL INGREDIENTS
- NO ANIMAL TESTING
- PLASTIC FREE PACKAGING
- NO PARABENS
- NO ALUMINIUM
- PLANT BASED
- NATURAL INGREDIENTS
- NO ANIMAL TESTING
- PLASTIC FREE PACKAGING
- NO PARABENS
- NO ALUMINIUM
- PLANT BASED
- NATURAL INGREDIENTS
SHOP SCENTS
Deodorant refills made from plant based, natural ingredients, packaged in a compostable pouch that protect you and the planet. Lifelong keeps you smelling fresh all day long.
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4.8Rated 4.8 out of 5 stars295 Reviews
WOODLAND AIR
WOODLAND AIRThe cooling woody tone of cedar wood, mixed with a clean citrus smell from Neroli gives a calming effect on your mood. With added spice from bergamonte that helps reduce stress and anxiety.4.8Rated 4.8 out of 5 stars295 ReviewsWOODLAND AIR
Regular price €10.00Sale price €10.00 Regular priceUnit price / per€10.00 -
4.8Rated 4.8 out of 5 stars295 Reviews
CITRUS TONIC
CITRUS TONICA base of white musc that helps you relax emotionally while increasing your happiness. Mixed with the gentle scent of green tea that sharpens your mind and focus while the citrus uplifts your mood and reduces anxiety.4.8Rated 4.8 out of 5 stars295 ReviewsCITRUS TONIC
Regular price €10.00Sale price €10.00 Regular priceUnit price / per -
4.8Rated 4.8 out of 5 stars295 Reviews
ZERO SCENT
ZERO SCENTA scentless deodorant that gives you all the protection you need without the added perfume.4.8Rated 4.8 out of 5 stars295 ReviewsZERO SCENT
Regular price €10.00Sale price €10.00 Regular priceUnit price / per

A LIFELONG GUARANTEE.
A deodorant built to last a lifetime. Made from hardened anodised aluminium. If it breaks will will replace it for you, no questions asked.
WHY WE CREATED THE LIFELONG DEO.

3 Billion single use plastic deodorants
are used and thrown away in the EU every year. That's enough to fill Big Ben three times over.
Recylcing cannot keep up with human consumption. Many end up in landfill or our oceans.
They break down into micro plastics that pollute and damage our eco system.
This has to stop.
That's why we created The Lifelong Deo.

That's how much plastic we removed in 2024
We can ALL make a difference but we can't do it ALL alone.
That's why we partnered with Seven Clean Seas, a world leader in removing plastic from the ocean.
For every order, you'll remove 1kg of plastic from the ocean. Help us clean the seas.
Your daily routine can really make a difference.
FREQUENTLY ASKED
QUESTIONS
Why is the applicator expensive?
Our deodorant applicator is made from the highest quality, hardened aluminium. Knurled to perfection through craftsmanship.
Good materials and well made products cost money to produce. You cannot make a product of this calibre cheaply.
Cheap products come with single use plastic packaging that people will happily throw away. We want to change this throw away mindset.
We believe that people should invest in items that are built to last, look great and come with a lifetime guarantee.
We appreciate the investment people make which is why we offer the deodorant refills (100% plastic free and all natural) at a very affordable, price.
Where do you ship to?
We ship world wide. Where you live shouldn't stop you using planet protecting, body loving deodorant.
How long does a refill last once mixed?
Around two months with daily use.
What are the ingredients?
Arrowroot powder - is used for the absorption of sweat and bad odours
Triethyl citrate - is used to help break down sweat components
Zinc oxide - is used for its anti-bacterial strengths
Cetearyl alcohol - is used for its softening side
Xanthan gum - is used to help make the deo texturised Citric acid - is used for pH correction
Sodium Benzoate - is a preservative used to ensure the stability of the product over its lifetime.
Perfume - without allergens
Why these ingredients? We work with one of Europe's leading, sustainable, certified manufacturers that specialises in powdered personal care products. Our mission is to make a plastic-free deodorant that not only smells great but also works. Most natural deo's don't work so well and we tested many along the way. After lots of iterations, this was the best formula that kept you smelling great all day, without staining your clothes, nor causing any skin reactions.
Does the powder contain sodium bicarbonate?
No, our formulae does not contain this. Our manufacturer thrives on being the most sustainable, healthy personal care manufacturer in Europe!
Is your product vegan?
YES YES and another big YES! Animals need to stay away from the personal care industry.
What is the shelf life?
An unopened refill will have a shelf life, clearly marked for two and a half years. Once the sachet is opened and the deodorant is mixed the product will have a shelf life of six (6) months.
Do I get free shipping?
If you subscribe then all orders get free shipping worldwide. If you purchase over 90 euros you also get free shipping.
How much do I save if i subscribe?
You save 25% on the refills (7.50 euros instead of 10)
How often do you ship with a subscription?
We ship 3 refills every six months, or 6 once a year straight through your letterbox. Each refill lasts around two months. You can pause, change dates and scents with your subscription anytime.
How do I mix the powdered deodorant?
Add the powder to the applicator first.
Then add 45ml of water. You can use your eye to see, just leave some space to shake. For perfect results use 'finger warm' water that's cooled down from boiling.
Screw the ball cap on and shake well for thirty seconds. Leave overnight for the ingredients to mix and thicken. Then shake in the morning and voila! You can also use cold tap water, though the mix won't be as smooth.
How do I clean my deodorant?
You can put your silicone sleeve in the dish wash or clean with hot water. You can clean the crystal ball with running water. For the actual applicator you can use warm water with a little soap. Please make sure to completely dry your applicator afterwards. We have done our best to minimise rust but we also rely on our customers to keep it dry.
Where can i register my Lifelong warranty?
Scan your QR code on the bottom of your deo, join the Lifelong community by registering your details. This will then guarantee your deodorant.
What is the Lifelong community?
It's a special place for people who own a deo. With all the links and info you need to manage your product correctly. We also partner with other cool design and sustainable brands to offer our community discounts they can only get through the community.
Are refunds allowed?
We offer 30 days to return your item. It has to be unused, in perfect condition, in its box and with all the refills you purchased.
What is natural deodorant, and how does it differ from traditional deodorants?
Natural deodorants are designed and formulated to use plant-based and mineral ingredients, avoiding synthetic chemicals and sweat pore blockers. Traditional antiperspirants that use aluminium compounds to block sweat glands are dangerous for your health and have been linked to some forms of cancer. All natural deodorants allow the body to sweat naturally while neutralizing odor-causing bacteria. This approach supports the body's natural detoxification process and reduces the risk of skin irritation.
Does natural deodorant effectively control body odor?
Yes! A well-formulated natural deodorant helps neutralize odor by targeting the bacteria that cause it. Ingredients like magnesium hydroxide, arrowroot powder, and essential oils create an environment where odor-causing bacteria struggle to thrive. Unlike antiperspirants, which block sweat, natural deodorants work in harmony with your body, allowing you to sweat while keeping odor at bay. If you block the sweat in one gland you will simply sweat more in another. Different body chemistry can affect how the deodorants works, and it may take some time for your body to get used to a natural deodorant.
Do I need a detox when switching to natural deodorant?
It has been known that people can experience an adjustment phase when moving away from antiperspirants. This can last anywhere from a few days to a couple of weeks as your body regulates its natural sweating process. In this time you can actually smell slightly worse but we advise to push through as the long term benefits outweigh the short term consequesnces. You may notice an increase in sweating or a temporary change in body odor as your underarms adjust. Staying hydrated, exfoliating gently, and using a bacteria-balancing natural deodorant can help ease the transition. Many users find that, over time, their body odor becomes less noticeable as their skin’s microbiome rebalances.
What are the real benefits of using a natural roll-on deodorant?
A natural roll-on deodorant offers a smooth and mess-free application while being gentle on sensitive skin. Benefits include:
✅ Even Application: The rollerball ensures consistent coverage, helping the formula absorb effectively under the armpit.
✅ Lightweight & Fast-Drying: No sticky residue—just a clean, fresh feeling. The Lifelong deodorant will dry and not leave you feeling wet or sticky.
✅ Skin-Friendly Ingredients: Our deo is formulated without harsh chemicals, making it a great choice for sensitive skin.
✅ Eco-Friendly Packaging: Many roll-on natural deodorants are still packaged in single use plastic. The Lifelong deo is a refillable deodorant. The refills come in plastic-free, compostable pouches, reducing waste.
Do natural deodorants really work without aluminium?
Absolutely! Aluminium-free deodorants allow your body to sweat naturally while using plant-based powders and minerals to absorb moisture and control odor. Ingredients like arrowroot powder help keep underarms fresh without clogging sweat glands. Antiperspirant deodorants, which rely on aluminium to block pores, natural deodorants support your body's natural detox process while keeping you confidently fresh all day.
What does "plastic-free deodorant" mean, and why should I use one?
A plastic-free deodorant is packaged in sustainable materials such as a cardboard deodorant or a metal deodorant, like Lifelong. They eliminate the need for single-use plastics. Choosing a zero-waste deodorant reduces landfill waste, supports a circular economy, and minimizes environmental impact on the planet. Every plastic-free swap makes a difference in cutting down pollution and promoting a healthier planet. A lifelong deodorant is the perfect place to start.
How to apply a natural deodorant for the best results?
To get the most out of your Lifelong natural deodorant, follow these simple steps:
Start with clean, dry skin – Apply after showering, washing and drying your underarms.
Use a generous amount – Roll the applicator a few times up and down the arm pit. The deodorant is designed to be used like this and will last around two months.
Let it absorb – Give it a minute to dry before putting on clothes.
Stay consistent – Natural deodorants often become more effective over time as your skin adjusts. Do not get dissapointed if you do not get the best results in the first three weeks, this is your body getting used to natural deodorants.
If switching from an antiperspirant, be patient—your body may need time to adapt!
Can natural deodorant cause irritation?
While many natural deodorants are designed to be gentle on the skin, some people may react to specific ingredients like baking soda or essential oils. If you have sensitive skin, look for baking soda-free formulas or unscented options. Lifelong offers a scent free option for those you need it. Even our scented options are very mild and will not cause any reaction. A quick patch test before full application can help prevent irritation. Hydrating your underarms with a natural moisturizer (like aloe vera or shea butter) can also reduce sensitivity.
Will natural deodorant stain my clothes?
Natural deodorants are less likely to stain than traditional antiperspirants, which contain aluminium which is the main cause yellowing. However, oil-based formulas, or a paste formula can sometimes leave residue if too much is applied. This is why we made a natural powdered deo that will not leave any ugly yellow stains. It is important to wash clothing with natural stain removers like baking soda or vinegar if needed.
Is natural deodorant safe for teenagers?
Yes! Natural deodorants are a great choice for teenagers because they avoid harsh chemicals, synthetic fragrances, and aluminium. Since teens often experience hormonal changes that affect body odor, switching to a gentle but effective natural deodorant can help them stay fresh while promoting healthy skincare habits. The Lifelong formula is perfect for youe teenage kids.
Why do clothes smell of sweat?
Many clothes are made with synthetic materials that keep old bacteria in them, even after washing. This means that when you use the garment again, new sweat will mix with old sweat that causes you to stink. People blame the deo that does not work when in reality, it is their clothes holding the smell.
The Lifelong Family
@lifelongdeo